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Visual ads represent the best balance of quality, distribution and price. By using AD Template, you can avoid engaging various experts in the advertising process and adequately market your product to customers. Create ads based on behavioral science and psychology.
The Importance of Visual Advertising in Digital Marketing
The digitalization of the market has led to significant changes in the world of marketing. Digital marketing has surpassed television, radio, and newspapers in almost every aspect. Companies can rely on traditional marketing when it comes to brand strength at the local level, but if they want to increase sales of their products and services, they turn to digital marketing.
Digital marketing has expanded the reach of ads, and it is also significantly cheaper than other types of marketing, which has led to increased competition in the market. Therefore, visibility in the market is crucial.
Market visibility depends primarily on the strategy chosen and the budget allocated for the campaign.
It is recommended that the campaign be based on a solid strategy and include as many visual elements as possible, which will make your products stand out compared to the competition.
Visual advertisements are the first thing a potential customer will notice, and they tend to capture attention. While they are a more expensive element than text ads, it is crucial to optimize the budget allocated for the marketing campaign. This means that it is possible to spend less on the creation of the ad itself and instead increase the budget for purchasing advertising space.
Google Marketing
Google is the most popular search engine in the world and has the largest user base. It is also considered the most effective platform for advertising. According to seo.ai, Google generates about 8.5 billion searches per day, presenting a huge potential for advertising. Source
On Google, you can utilize both Pull and Push marketing techniques. In addition to visual ads, you can pay for a position on the Google ranking list for a specific search or keyword.
The advantage of advertising on a search engine is that the customer is already interested in making a purchase because they are actively searching for that product. This means you need to offer the best and most competitive deal to that customer, and it’s almost certain that you will achieve a high number of sales and grow your business.
Google also offers push marketing techniques in the form of visual ads from their partners, which include various informational and other websites that allow Google ads and profit from them. One of the most significant platforms is YouTube, where you can advertise using banner ads and video ads. Video ads are shown on youtube videos where the viewer has to watch the first 5 seconds and then they can skip and continue watching the content. If you choose video ads for your business, adjust the duration to YouTube and its users and achieve better results.
The technical requirements for these ads include the size and resolution of the ad, and it is important to adhere to Google’s advertising rules. Source
Social Media Marketing
Social media is one of the most frequently used channels for advertising, making social media marketing an effective way to drive traffic to your webshop or e-commerce platform.
If you suspect, or your research indicates, that customers are not searching for your product on search engines, social media marketing is an ideal way to generate sales. This type of marketing allows you to select a target group of consumers and easily reach their screens, delivering your message using the “Push Marketing” technique.
Many users browse social networks without a specific intention, meaning they are less likely to be annoyed by your ad, which gives such ads a high potential for conversion.
As of October 2023, according to backlinko.com, 4.95 billion people use social networks, representing 37.6% of the total number of internet users. This statistic underscores the potential of marketing on these platforms. Source
You must adapt your advertising messages to the technical requirements of the social network you intend to advertise on. This includes the size of the image you post, its resolution, and the placement of the Call to Action button, which, on some platforms, does not need to be placed on the image since it may already be positioned below the ad.
We recommend using Facebook and Instagram business accounts due to their simplicity and extensive reach.
According to Backlinko.com, Facebook has 3.049 billion monthly active users, and Seo.ai reports that Instagram has 2.4 billion active users.
Both Facebook Feed and Stories are effective for presenting your business to all age groups, though middle-aged users dominate the platform. In contrast, Instagram is better suited for a younger audience.
On these platforms, you can post not only images but also video advertisements, allowing you to build a lasting audience.
Optimizing the Budget by Saving on Advertising
The costs of creating advertisements can be very high, so it is necessary to find a good balance between the quality of the ads and the price. One of the most expensive elements in this process is hiring a designer, which is an area where you can save money. Falco Plume offers a solution to this problem. You can create your own visual advertisements using our AD templates, designed by our experts with careful attention to the psychological aspects of advertising and visual appeal. These templates are crafted to effectively convey the message and showcase the product without confusing the intended message. By purchasing an AD template, your business will cost you less.
Keeping It Simple
Choosing the right ad layout can be complicated. In the sea of various AD templates, you’ll encounter many attractive, colorful, and eye-catching designs. However, these often increase the complexity of the advertising message and can overshadow your product and adversely affect your business.
It is crucial that your ad is not only attractive but also highly noticeable, readable, and easy to understand, ensuring it captures the attention of potential customers amidst a sea of colors.
Consider your own habits when shopping online or in a store. For example, when walking through the supermarket aisles to buy bread, which you know is at the end of the row, notice what catches your attention. Your brain is focused on the task of buying bread and tries to ignore distractions. If the surrounding objects are too cluttered or send too much information, they create a confusing environment, and your brain will easily ignore them. However, your attention will be drawn to an object that stands out in appearance without causing confusion, allowing your brain to quickly and simply gather information about it. This object will either be remembered, or your brain will send a signal prompting action, creating a desire for that item.
The same situation occurs with your potential customers online. In most cases, your ad will be visible to the consumer, but they didn’t visit the site intending to read your ad. The consumer is primarily interested in the content they sought out, and your ad’s role is to capture their attention without demanding too much of their time. If the ad is overly flashy, overly complex, or takes too long for the brain to process, it will be rejected, or worse, it might create a negative association with your company and product, affecting their decision-making even offline.
On a webpage where a potential client has come to read content, your ad will likely be one of at least three others. To stand out, your ad must be well-designed, harmonious, and culturally appropriate. The reading time should be as brief as possible while delivering the most important information.
The Meaning of Colors in advertising
The choice of color in a marketing message plays a key role in establishing an emotional connection with the customer. Research shows that color is the first element the eye notices, and in 90% of cases, it significantly influences the buyer’s decision.
It is important to note that science is still exploring how the human brain perceives color and how color influences product choices. Many factors affect color perception, and these factors can change over time. Therefore, the basic meaning of a color may not always have the same effect on every product or consumer. Additionally, individual differences mean that not everyone reacts to colors in the same way. For this reason, we will focus on research based on large sample sizes and average trends.
Understanding the basics of how colors influence human perception can help you select the right color for your advertisement or choose from our existing AD templates.
- Red usually signifies urgency and conveys a sense of energy and excitement. However, it can also indicate danger or prohibition in certain contexts. Therefore, it’s crucial to use red carefully. For instance, if your customer is a road user, they may associate red with danger, which could make them hesitant to proceed with a purchase if your “call to action” button is red.
- Blue evokes a sense of trust and calmness and can imply professionalism. It is commonly used by healthcare institutions and, like green, it conveys cleanliness and sterility. It is also used in industries that need to project trust and security.
- Yellow is a warm color that suggests happiness, cheerfulness, and optimism. However, excessive use or certain shades of yellow can induce anxiety in customers, so it should be used sparingly.
- Green represents nature and conveys a sense of growth and development, associating it with the plant world. It is often linked with health and is used in the pharmaceutical industry along with blue, particularly for plant-based products. Green is generally well-received, contrasting with the effects of red due to its natural associations.
- Purple is associated with creativity and can signal trendiness or luxury. It is often used in the promotion of high-end products because of its distinctive appearance.
- Orange combines elements of red and yellow. It can serve as an effective alternative to red in its darker shades, mitigating some of the negative effects of red while retaining the warmth, energy, and happiness derived from yellow.
Tailoring Your Ad to Your Audience's Economic Class
It is well-known that society is composed of various economic classes. This fact can be strategically used to make ads more appealing to different user groups.
If your target audience consists of a large segment with below-average income, choose a template that presents your product as affordable for their economic status. However, be careful not to suggest that they are impoverished; consider the pride of your customers when designing your ad.
For a target group with average incomes, the approach is similar but with a slight variation. Your ad can subtly suggest that purchasing your product will elevate their status or improve their lifestyle.
If your target audience has above-average or high incomes, your ad should reflect a more luxurious and sophisticated appearance compared to the previous examples. Ensure that your ad maintains a sense of taste and reinforces the impression of high status.
Adjust the Ad to the Age of the Audience
Tailoring your ad to the age of your target audience is desirable but not always necessary. However, it can sometimes be a crucial strategy for achieving business goals.
If your audience is very young, such as children, an ad that resembles a cartoon or features interesting illustrations can effectively attract their attention. A strong and engaging message may encourage children to persuade their parents to make a purchase. While children may remember your ad and desire the product, it’s important to tailor your ad based on who makes the purchase. For toys, the children will be the converters, but for items like clothing or educational aids, the parents are the buyers. Therefore, choose an ad design that conveys quality with subtle hints that it’s a product for children.
For targeting teenagers and adolescents, it’s essential to stay current with trends and adapt your ad accordingly. Your design should resonate with their sense of style and preferences to create a connection.
If your target group consists of young adults who are transitioning into a more serious phase of life, balance trends and fun with a touch of seriousness. This group appreciates a mix of playful and mature elements, and they are often interested in both classic and modern aspects. Incorporating elements of mystique or offering opportunities for advancement can also appeal to them.
Adults typically value security and practicality. Emphasise the quality of your product at an affordable price, as this group often faces economic concerns and has significant purchasing experience. They are less likely to make impulse buys, so ensure that your promises are genuine and deliverable; failing to meet promises can lead to a one-time purchase only.
For older adults, gaining trust for online purchases can be challenging. While messaging is important, physical accessibility can enhance conversions. Many older individuals prefer to experience the product physically to assess its quality. Use design elements that convey security, often achieved with blue tones. Ensure the product occupies at least 70% of the design space to give the impression of a physical product.
SEO Optimization of Visual Ads
Optimizing visual ads directly impacts visibility on search engines and enhances user experience. It’s important to consider that your potential clients may include individuals who are blind or partially sighted. Therefore, using ALT tags is crucial to ensure that tools for these users can adequately present your ad.
Avoid naming your image files with generic names like “image1.jpg.” Instead, provide a brief and descriptive name that accurately reflects what is shown in the image. Both the name and description of the image on your website are important for SEO optimization. Tailor them to your customers, and the search engine will recognize and value your efforts.
ALT text is the description of the image in the HTML code and serves as a substitute for the visual representation. It’s essential that this description is meaningful and not just random code. While you can hire an expert for this task, it is also feasible to do it yourself with attention to detail.
Include relevant keywords in the ALT text that the search engine can recognize and rank for.
Another crucial aspect is image compression. Choose the format that best suits your ad while ensuring the file size is minimized with minimal loss of quality.
The AD template you purchase from us can be customized to fit your business needs. Contact us at info@falcoplume.com for more information.
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